a californian chRistmas 

Paying homage to the brand’s heritage, we transformed London’s viral venue FILTRD into a Southern California–inspired festive setting. Influencers were welcomed into a warm, seasonal atmosphere featuring palm-tree-themed content areas, twinkling décor, and styling elements that highlighted Rocket Dog’s Californian heritage.

Influencers took part in a customised footwear workshop hosted by Faye By You, where they personalised their chosen Rocket Dog styles. Cocktail partner, The Drinks Bureau served a selection of themed cocktails, including chocolate martinis and donut-flavoured daiquiris, adding to the playful holiday experience.

The event successfully blended Christmas nostalgia with the laid-back So-Cal spirit, creating an engaging environment that showcased the Rocket Dog brand in an aspirational and memorable way.